Archive for the ‘Foreclosure Info’ Category

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3 strategies to move an overpriced listing

July 5, 2011

Give sellers a wake-up call

BY BERNICE ROSS, TUESDAY, JULY 5, 2011.

Inman News™

You have worked as hard as you can to get this property sold. Your marketing efforts have generated 50 showings but no offers. What can you do?

Recently, one of our private coaching clients posed this question to her coach. She had done everything within her power to place the property under contract. However, the sellers weren’t willing to lower the price any further. They had a great reason. If they dropped the price any further, they would have to bring money that they didn’t have to the closing table.

The challenge for the agent was that the sellers were blaming the failure to sell the property on her and they were angry. How would you have handled this situation?

One of the most powerful ways to address this situation is to do an update on your market statistics. For example, if there are currently 60 properties listed in their area and price range and 10 of them sell each month, this means that in order to sell their property, the sellers must be in the top 17 percent of the properties on the market each month in terms of the price, condition and the location. With this many showings and no offers, they’re continuing to fall in the bottom 83 percent that are still listed each month rather than in the 17 percent that sell.

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The next step is to explain the seller’s choices. Here’s what to say:

“Mr. and Mrs. Seller, as you can see from the current market statistics, only 17 percent of all the listings will sell this month, while 83 percent will continue to be listed next month. Furthermore, most of the properties that are selling are in like-new condition. Given these circumstances, you have the following options:

“First, you can adjust your price.

“Second, you can update the paint and the fixtures to make the house more appealing.

“Third, if you absolutely must get this price, you can take the property off the market and wait for the market to improve.

“It’s your house and it is your decision. What would you like to do?”

Furthermore, it’s often useful to either take the sellers out to look at the competition or to pull together a slide show of the interiors of the properties that went under contract or that are currently on the market. Sometimes the reason a property is not selling is that buyers can afford to be choosy. The agent who sold our last house told me that the only things that are selling where she is working right now are in like-new condition. Everything else, unless it’s way below market value, is languishing on the market.

A third way is to do a price-per-square-foot comparison. Remember to choose comparable sales where the lot size and the improvement size are within 10 percent of the seller’s property. Failure to do this will yield inaccurate results.

The next step is to make three pricing lines: one for sold listings, one for current listings, and one for expired listings. In most cases, what you will observe is that the sellers’ current price falls in the price range where most of the listings are expiring. Here’s what to say:

“Mr. and Mrs. Seller, as you can see from these three pricing lines, the properties that have gone under contract in the last 90 days have all been priced between $135 to $145 per square foot. The properties that failed to sell and currently are showing on the multiple listing service as expired listings were all priced at $153 to $160 per square foot. Your property is currently priced at $154 per square foot.

“Consequently, you have an important decision to make. You can leave your property at $154 per square foot and it will probably still be on the market, or you can reduce your price to $145 per square foot and increase the odds that it will sell. It’s your choice; what would you like to do?”

Now if the sellers are being unrealistic and you’re no longer willing to work on an overpriced listing, here’s a different approach:

“Mr. and Mrs. Seller, you have an important decision to make. You can continue to keep your property on the market at the price where it is currently listed or you can lower the price to the point where the property will sell. Clearly, since we have had 50 showings and no offers, the property is not priced where buyers today are willing to purchase it.

“It’s your choice; what would you like to do? Continue with your current price? Or reduce the price, end the two-hour commute each day, and get on with your life?”

If the sellers say they want to keep the same price, the next choice is really yours. Are you going to choose to continue to work on an overpriced listing or are you going to walk away? In many cases, your willingness to walk away can be a huge wake-up call. Here’s what to say:

“Thanks so much for the opportunity to market your home. Given the current market conditions, I would be doing you a disservice to continue to represent you on the sale of your property when the market data says that you won’t sell in this market unless you drop your price. I have cleared this with my broker and we are releasing you from the listing. I wish you the best in getting the price you want.”

If you have an overpriced listing that is not selling and the sellers aren’t willing to be realistic, walking away is probably the smartest thing that you can do. If the sellers realize you’re serious and reduce their price, it’s a win for you both. If they are unwilling to reduce their price, you have just eliminated a huge energy and money drain from your business.

Bernice Ross, CEO of RealEstateCoach.com, is a national speaker, trainer and author of the National Association of Realtors’ No. 1 best-seller, “Real Estate Dough: Your Recipe for Real Estate Success.” Hear Bernice’s five-minute daily real estate show, just named “new and notable” by iTunes, atwww.RealEstateCoachRadio.com. You can contact her atBernice@RealEstateCoach.com or @BRoss on Twitter.


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2011 seen as ‘turning point’ for home prices

July 5, 2011

MacroMarkets panelists expect little growth through 2015

BY INMAN NEWS, TUESDAY, JULY 5, 2011.

Inman News™

More than half of economists, real estate experts and investment strategists polled by MacroMarkets LLC in Junesaid they now expect national home prices to hit a bottom sometime in 2011 and remain stable through 2015.

MacroMarkets polls more than 100 housing experts with a wide range of views, including FusionIQ CEO Barry Ritholtz, Moody’s Analytics economists Mark Zandi and Celia Chen, National Association of Realtors Chief Economist Lawrence Yun, Freddie Mac Chief Economist Frank Nothaft, and Rosen Consulting Group’s Kenneth Rosen.

Panelists are asked to project the path of the Standard & Poor’s/Case-Shiller U.S. National Home Price Index over the coming five years. Robert Shiller is MacroMarkets’ chief economist and co-founder.

“A significant majority of our panelists believe that the bottom for home prices arrived in the first quarter or will arrive sometime before year-end. Despite persistent macroeconomic uncertainty and unprecedented housing market dysfunction, almost two-thirds of the panelists see the U.S. residential real estate market as at an historic turning point,” Shiller said in a statement.

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The 69 panelists forecasting a 2011 bottom predict less than 2 percent average annual growth in prices through December 2015, he said.

“A 2 percent a year home-price increase will not inspire a lot of consumer confidence. Given prevailing inflation expectations, this forecast implies virtually no change in real home values going forward,” Shiller added.

The most optimistic quartile of panelists projected, on average, a 15.3 percent price increase from year-end 2010 through 2015, while the most pessimistic quartile of panelists projected, on average, a 6 percent price drop.

“This spread is huge, representing almost $4 trillion in housing market value,” Terry Loebs, MacroMarkets managing director, said in a statement.

“This is a gut-wrenching time for market stakeholders and policymakers, because each of these scenarios is plausible.”

On average, panelists predicted a 3.52 percent drop in fourth-quarter 2011 compared to fourth-quarter 2010, followed by small increases every year through fourth-quarter 2015 when prices are expected to rise 3.47 percent on an annual basis.

Speakers at last month’s Pacific Coast Builders Conference (PCBC) predicted ahousing recovery would remain elusive until 2013 or beyond.

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Is the Market Turning Around!!

February 12, 2011

We have noticed a tremendous up tick in the amount of calls we have been receiving on our listing inventory.  It seems that a lot of home buyers are now understanding that interest rates are rising and if they would like to get in on the historically low rates they will have to act now.  We have recently, in the last week, put two of our homes under contract that have sat for a while.  We look forward to helping as many home buyers or sellers as we can.  Remember affordability has never been better.  This will be a time when we look back and say wow and if you don’t act now you will be saying I wish I would have.  Take a few minutes to familiarize yourselves with the market by searching our website at:  www.tangiproperties.com.  For home buyers or sellers take a look at our Market Snapshot at either:  www.tangihomevalues.com or www.sttammanyhomevalues.com

I look forward to hearing from you!!!

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Help for Homeowners Facing Foreclosure

July 7, 2010

There is help for Hammond homeowners facing foreclosure.Are you struggling to keep up with your mortgage payments?  Are you worried you might lose your Hammond home if you don’t get help soon?  Rest assured that there is help for homeowners facing foreclosure.  The government has set up HAFA, HAMP and HARP programs specifically for distressed homeowners.

The Home Affordable Foreclosure Alternatives Program (HAFA) is set up to give both lenders and homeowners financial incentives to sell a home under a short sale or deed-in-lieu of foreclosure rather than let it go to foreclosure.  Since a lender has to agree to forgive part of the loan amount under a short sale, they stand to lose money and may not allow a short sale to happen.  With the financial incentives from the HAFA program, they are more likely to allow it.  Also, currently, if a home is successfully sold under short sale or deed-in-lieu of foreclosure, a homeowner participating in the HAFA program will receive $3000.

The Home Affordable Modification Program (HAMP) is designed to help homeowners who wish to stay in their current home but are struggling to keep up with their mortgage payments primarily due to higher interest rates.  HAMP allows homeowners to try to modify their current loan at a lower interest rate, making the payments more affordable and allowing the homeowner to retain ownership of the home instead of losing it to foreclosure.

The Home Affordable Refinance Program (HARP) allows homeowners who are up to date on their current home loan the opportunity to refinance their home at a lower interest rate, even if the value of their home is less than what is owed.  But, if you are behind on your payments, you will not qualify.

Additionally, there are other options for homeowners who are facing foreclosure, including the Second Lien Modification Program (2MP) for help modifying a second mortgage (used in conjunction with HAMP), bringing cash to closing, mortgage loan workout and lender workout.  You should consult your real estate professional to guide you in finding help if you are a homeowner facing foreclosure.  They will have access to reliable resources and should be up to date on the most recent programs available.

Yvonne Martin, The Martin Team, Let My Family Bring Your Family Home to Hammond real estate

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